Privacy Policy

Effective Date: October 7, 2025
Website: https://littletonba.org
Organization: Littleton Business Association (“LBA,” “we,” “our,” or “us”)

1. Introduction

The Littleton Business Association (“LBA”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy describes how we collect, use, and share data when you visit our website, make a purchase, subscribe to our mailing list, or participate in association events.

By using our website, you consent to the data practices described here.

2. Information We Collect

a. Information You Provide

We collect personal information when you:

  • Register as a member or renew membership
  • Purchase tickets, sponsorships, or merchandise through our website
  • Subscribe to our newsletter or marketing communications
  • Complete contact or event registration forms

This may include:

  • Name, email address, phone number, business name, and address
  • Billing and shipping details (for payments)
  • Optional messages or comments you submit through contact forms

b. Information Collected Automatically

Our website may automatically collect:

  • IP address, browser type, and device information
  • Date and time of visit
  • Pages viewed and referring URLs
  • Basic analytics data to help us improve the user experience

This data is collected through cookies, analytics tools, and security plugins.

3. How We Use Your Information

We use collected data to:

  • Process memberships, donations, and payments
  • Respond to inquiries or service requests
  • Send email newsletters and event announcements
  • Improve website functionality, usability, and security
  • Meet our legal and accounting obligations

We never sell or rent personal information to third parties.

4. WordPress and Plugins

Our website runs on the WordPress platform and uses several plugins to provide functionality and enhance security.
These tools may collect limited technical data necessary for their operation. Examples include:

a. WooCommerce

We use WooCommerce to power our online store and membership payments.
When you purchase through our site, WooCommerce collects information such as:

  • Name, address, email, phone number
  • Payment details (processed securely via Stripe or PayPal)
  • Order and transaction history

Payment details are not stored on our server.
Instead, they are processed securely through the following third-party gateways:

WooCommerce may also use cookies to manage your shopping cart and order history.

b. Gravity Forms

Used for membership applications, event signups, and contact submissions.
Information entered is sent directly to our secure email inbox and is not shared outside LBA except for administrative purposes.

c. Mailchimp

We use Mailchimp to manage our mailing list and send newsletters, event updates, and member communications.
Mailchimp stores your name, email address, and subscription preferences on its secure servers.
You may unsubscribe at any time using the link provided in our emails.
See Mailchimp’s Privacy Policy for details.

d. Wordfence

Used to enhance security and prevent unauthorized access.
Wordfence may log your IP address to monitor for suspicious activity.

e. Google Analytics

We use Google Analytics or Google Site Kit to track anonymous website usage data.
Analytics may record your IP address (anonymized), device type, and general location.
You can opt out of tracking via the Google Analytics Opt-Out Add-on.

f. Elementor

Our website uses Elementor for design and layout.
It does not collect personal data directly but may rely on browser cookies to ensure smooth page performance.

5. Email Marketing

If you join our mailing list, we will send you:

  • Member news and announcements
  • Event invitations and updates
  • Community and sponsor spotlights

You can unsubscribe anytime using the link in our emails or by contacting us directly at [email protected].
We comply with the CAN-SPAM Act and all email communications include an opt-out mechanism.

6. Payments

When processing payments through WooCommerce, your payment data is transmitted securely via SSL encryption to Stripe or PayPal.
We do not store full credit card numbers or CVV codes on our servers.
Only transaction IDs and minimal billing details required for bookkeeping are retained.

7. Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Keep you logged in to member areas or your shopping cart
  • Improve page loading speed and performance
  • Measure site traffic and engagement

You can disable cookies in your browser settings, though this may affect functionality.

8. Sharing of Information

We share data only when necessary to provide services or comply with legal obligations:

  • With trusted vendors like web hosts, email systems, and payment processors
  • With service providers assisting in event management or newsletter distribution
  • When legally required (e.g., tax reporting, fraud prevention)

All vendors are required to keep your data secure and use it only for authorized purposes.

9. Data Retention

We retain:

  • Membership and transaction data for as long as necessary for accounting and recordkeeping (typically 7 years)
  • Newsletter subscription data until you unsubscribe
  • Website analytics and log files for up to 26 months

10. Your Rights

You may:

  • Request a copy of your personal data
  • Request corrections or deletions
  • Withdraw consent to receive marketing emails

To make a request, email [email protected] with the subject line “Data Request.”

11. Security

We use encryption (SSL), strong passwords, and firewalls to protect your data.
While we take reasonable precautions, no system is entirely secure.
You share data with us at your own discretion and risk.

12. External Links

Our site may contain links to external resources (e.g., sponsors, partners, or social media).
We are not responsible for the content or privacy practices of external websites.

13. Children’s Privacy

Our website is intended for adults engaged in business activities.
We do not knowingly collect information from individuals under 13 years of age.

14. Policy Updates

We may revise this Privacy Policy periodically to reflect changes in technology or legal requirements.
Revisions will be posted here with an updated effective date.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact:

Littleton Business Association
Littleton, Massachusetts
Email: [email protected]
Website: https://littletonba.org